Capturing Our Projects: Behind the Lens
We recently had the pleasure of working with our longtime photographer, Jon, who has been capturing our projects for over 10 years. Watching Jon in action is truly fascinating; his meticulous attention to detail makes a significant difference in showcasing our work.
Jon carefully selects the best angles in a room to highlight the unique features of each project. He sets up his camera on a tripod and connects it to his laptop, allowing him to review each shot immediately. After taking a photo, he checks for focus and lighting, ensuring every element in the room is perfectly captured. If something isn’t quite right, he re-takes the shot, focusing on the area that needs adjustment.
Lighting is another crucial aspect of Jon's process. If he notices any dark spots in a room, he’ll strategically position a flash to illuminate those areas, creating a seamless blend with the other photos.
During our conversations, Jon expressed a common frustration he has with some real estate photographers who use fisheye lenses or excessively edit their images
This can distort the view and misrepresent what a home truly looks like. In contrast, Jon’s photography remains true to scale and realistically portrays our projects, giving potential clients an accurate representation of our work.
About the Author:
Marie Hanson, proudly represents the fourth generation of builders at Hanson Carlen, where she wears many hats. After studying accounting at both EWU and WSU, she took charge of all marketing and media for the company while also assisting with accounting tasks.
